Why 2014 Will Be (Another) Transformative Year for Benefits Communication

As the HR function fights to keep pace with the evolution of corporate needs and priorities — particularly regarding cost containment and regulatory compliance — HR practitioners are trying to support both employees’ interests and the company’s interests.

Benefits delivery, however, is a prime area to demonstrate the value of a strong HR strategy, as it merges two key business functions: supporting employees in their well-being efforts, and supporting the company in maintaining its bottom line.

By crafting strategic health-promotion programs, employers can enhance both the job performance and health of employees. These articles will illustrate how such programs and accompanying communication efforts can help HR/benefits managers achieve positive outcomes.

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